"The earliest mention I could find of this experiment was in the popular business/self-help book, Competing for the future by Gary Hamel and C. K. Prahalad (1996)... The authors did not provide a source for this claim... the most reasonable conclusion is that C. K. Prahalad or Gary Hamel made up the experiment for their book.
Here is a quote from an "anthropology professor who's worked with hundreds of monkeys over the last 30 years." When asked what he thought of the experiment, he responded succinctly with:
If you have bananas on a pole, you'll lose your bananas."
Также есть хорошая статья 15-летней давности, в которой развенчивается этот миф и еще два похожих (про кузнечиков, которые перестают прыгать и слонов, которые не пытаются вырваться).
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