Anatoly Vorobey (avva) wrote,
Anatoly Vorobey
avva

corporate speak (англ.)

Неплохая статья в Обзервере о важности ясного и понятного языка в мире бизнеса и пресс-релизов (и наоборот, кому-то важно всё запутать и затемнить).

Особенно ужасный пример. Фирма Capita описывает, чем она занимается:
Using our experience in designing and managing back office and customer-facing business processes and our ability to harness the latest technol ogy, we are in a unique position to manage our client's direct contact with their customers. Using the most appropriate work-flow processes and communications technology, alongside a depth of business understanding, ensures our client's customer services are fully integrated with all their business operations.
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